1. Optimize your Mobile Website

ComScore predicted back in 2012 that traffic coming to the mobile websites will leave the desktop traffic behind in 2014, and with all numbers and statistics this has proven to be absolutely right. Early this year we also saw Google pushing mobile owners for better User Experience at the mobile website. Recently, one of the leading search engine has stepped ahead and started using “mobile-friendly” quote along with the websites in mobile search.

2. Target Keywords with Higher ROI

If you are focusing more over search keyword rankings and believing it is as the major parameter to determine the success of your marketing campaign, then it is time to change your strategy!

Investing on SEO campaigns which are focused toward the keyword which have the higher ranking than the one which have higher ROI is of no use. So, say bye to all those fancy ranking reports that say ‘Hey, you are ranking number 1 but we are sure about the revenue’. Instead opt for products that focus more upon ROI than keywords.

3. It’s Time to Earn Some Links

The thing which has maintained its importance regardless of enormous Google updates is the inbound links. Trust Us, This has not at all changed in 2015.

However, the techniques of link building from irrelevant or non genuine blog should be kept away.

4. Quality Matters more than Quantity.

You don’t need huge list of links to keep your website on top of the search results. Earning even a single inbound link from a very genuine website will enhance your SEO rankings.

5. Security is a Real Big Concern

Google recent making news for the list of algorithm update, there are so many concern that a SEO strategist has to work upon, and one of those is Security. Google has always suggested and now has started compelling website owners to create secure websites to achieve better rankings. So, if you are still not updated then it is the best time to call our SEO strategist to update your existing certificates.